Using a cartoon and humor to fight violence against women

Earlier this week, Boston firefighter Billy Vraibel watched a zippy 30-second animation while buying skates for his three sons at Pure Hockey, a sports store in the center of the working-class city of Medford, Mass. The eye-catching animated spot showed fans at a NASCAR race. As a female beer vendor walks by, a man raises his hand to slap her bottom. After his buddy grabs his hand and shakes his head, bystanders and race car drivers applaud.